With the promise and hope that “everybody is funding everything” we should all be doing it?
What am I doing? A writer, whistleblower, sometime historian and would investigative journalist – just call it Blogging for now? Oh- a poetry book to promote:
I am doing this in order to avert financial disaster and face giving up everything I started doing – mainly fighting the bias Whistleblowing Employment Tribunal through appeal to conclusion.
See I got I lot on and A lot at stake? As projects go there’s not much return for the investment; but if you support Whistleblowers or journalistic blogging then you would have the satisfaction of supporting me.
If you reading this not because you looking to support or sponsor me here is some advice I’ve collected about starting a crowdfunding project like Indiegogo
Have a very clear funding goal and deadline
Ask how much do you need to raise? Deadlines and timescales are set at project launch. Be very transparent and specific with your use of funds. With Indiegogo you do not need to raise 100 percent of your budget, they have flexible funding. Be reasonable set a lower target rather a huge one. Do the project in steps; if you fail at the first target – maybe it is not meant to be? A target that’s too big will but people of. A good project or business is developed in steps; if necessary have a series of campaigns towards your goal.
Be creative, catchy, need to personalise your story, but only if its going to look good on video? Don’t just talk about what your project or product is.
If feasible offer people an exciting give-back or perk.
Offer different perks at all different levels is obvious – but think about what success you are trying to achieve. Most project don’t start on the principle that they will go into business giving any personalized junk. Crowd funding supports are always shopping; they may be there because they want to support you and don’t want to see you fail because the funding goal doesn’t cover the budget of give-backs. Success brings success, not signed postcards?
Be proactive in getting the word out
Use social media and email. Tweet, Twitter, talk. Facebook pages, will amplify your word of mouth campaign. But be proactive and use the updates. Updates be anything from video updates to talking about the progress of the campaign or the project itself.
Keep doing what you do: and communicate
Funders fund based on their own confidence, and constant communication helps in these cases.