Changes to Amazon Customer Reviews

chrismcmullen

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AMAZON CUSTOMER REVIEW CHANGES

Amazon is implementing changes to the customer review system in the US.

News of this change was recently announced in this c/net article.

The new customer review system uses a machine learning platform.

What does a machine learning customer review platform mean?

  • The system will gauge which customer reviews are most helpful.
  • The customer review system will be dynamic.
  • The average star rating will be weighted by helpfulness.
  • Verified reviews will have an edge toward helpfulness.
  • Newer reviews will also count more toward helpfulness.
  • Customer voting still impacts helpfulness.

So, exactly, how is this different?

  • Average star rating may change, since it will be weighted by helpfulness. The most helpful reviews will carry more influence.
  • Customer voting isn’t the only factor that affects helpfulness. Newer reviews and Verified reviews will carry more weight. There are probably other factors entailed in the “machine-learning.”

View original post 361 more words

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About Max

Poet, Creative Writer, Essayist, Political Opinionist and Reviewer. Rock and Roll fix it man with two guitars, a spanner, some glue and Myalgic Encephalomyelitis! Michael aka Max struggles to balance his continued ill luck with the limits of his condition. He also is acutely aware of the difficulties facing M.E. suffers who are abused by the system. In addition to poetry and historical fiction Michael also writes delightful and original children’s stories. He is also considering the completion of the first installment of his imaginative historically accurate stories of ex-pats stranded far from home in Asia during War World II, ‘The Orange Dragon of Old Hanoi’ (Copyright 2007, 2014). ‘The Long Hard Highway’ is a collection of poems by aspiring British poet, writer and researcher of historical fiction, and children's author Michael J. Wormald. Self published for the first time on Amazon Kindle 2013. The Call of the Thunder Dragon Novel out now View all posts by Max

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